Top 5 Personalization Apps Performance in Mexico Q4 2023

During Q4 2023, the top 5 personalization apps in Mexico showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Edge Lighting - Border Light saw significant fluctuations in weekly downloads, peaking at 149.8K in the week of October 23. The app's weekly active users mirrored this trend, reaching a high of 80.4K in the same week. Revenue began to show modest growth in November, peaking at $46 in the week of December 4.

Zedge™ Wallpapers & Ringtones maintained a consistent download rate, with a notable increase to 93.9K in the week of December 25. Active users peaked at 562.5K in late September and remained relatively stable throughout the quarter. Revenue experienced a significant spike to $1.2K in mid-December.

Neon Love Theme demonstrated steady performance in downloads, culminating in a peak of 84.6K in the final week of December. The app’s active users also saw a rise, reaching 112.5K in the same week.

Launcher OS experienced a fluctuating download trend, with a high of 99.1K in the last week of December. Active users peaked at 362.5K during the same period, indicating a strong engagement towards the end of the quarter.

ThemeKit - Themes & Widgets maintained a stable download pattern, with a slight peak at 65.4K in late October. The app's active users reached a high of 276.9K in early December, while weekly revenue remained consistent, fluctuating between $43 and $54.

For more insights and detailed data on app performance, visit Sensor Tower.